Learn how to add a seasoned marketing executive to your team without the commitment or expense.
Month: March 2021
The Advantage of Radio with Bob Bellini
While there may not be a better platform for building brand product and event awareness, radio’s often overlooked in today’s misguided digital-first world.
Marketing Hype Kills Small Businesses
In marketing when things don’t go as we envisioned, there is a tendency to view the effort as a failure. The failure began long before you started seeing results.
Managing a Comprehensive Marketing Strategy
Instead of all of your marketing and advertising efforts working in concert, one effort by one specialist may inadvertently work against another specialist’s work and cause all efforts to fall short.
You’re Measuring the Wrong Things
All too often, marketers and businesses are looking at the wrong measurements. While measuring is always good, certain measurements mean very little without supporting data.
Simplify Marketing and Advertising
Marketing is like herding cats. Eventually, small businesses will settle for mediocrity or worse.
Emotions, Ego and Bias Can Kill your Marketing Results
Emotion, subjectivity, bias, ego, and pride can inadvertently ruin marketing projects. Even when a tactic or channel is not performing (after testing many variables), some companies are unwilling to pull the plug on their “darling” platforms.
Marketing Jargon Sucks: It’s costing you dearly
Most of the jargon used in today’s marketing is misleading or used incorrectly. It costs businesses dearly and contributes to 87% of marketers saying their results are not very successful.
Manage the “Shoot first. Aim later” mentality in today’s marketing
The marketing industry has crippled small businesses’ chances for success. Today’s marketing approaches like “shoot first, aim later” and “spray and pray” are common. Even if you have never heard of those cliches, they are the norm, and if they sound unorganized or careless, it’s because they are.
Define and Defend the Commander’s Intent
Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environment.
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