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Autumn Kniseley

Website Analytics with Andy Crestodina

Website Analytics with Andy Crestodina

Today’s guest is one of those marketers that is both an undisputed expert and an authentic, approachable provider. His name is Andy Crestodina. A co-founder of Orbit Media Studios. Today we’re going to discuss website analytics and what to pay most attention to in your website analytics.

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Happy April Fools Day

Happy April Fools Day

The Original War of the Worlds radio broadcast I wish I could have experienced War of the Worlds in 1938. I would have been fooled and probably peeved that I bought in, but something like this will probably never happen again. There was a lot of backlash for this...

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Marketing On a Shoestring Budget

Marketing On a Shoestring Budget

it is impossible to meet your goals or grow or even maintain your business if you don’t get the word out. Getting the word out – which requires both marketing and advertising – costs something.

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Should My Company Be On Social Media?

Should My Company Be On Social Media?

Should I really be on social media? Now, this is a question that gets asked all the time. First of all, I want to make sure that I preface this answer by saying, if you do it on your own, it’s one thing, if you hire someone else to do it, there are other things to take into consideration.

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The Best B2B Advertising Solution with AJ Wilcox

The Best B2B Advertising Solution with AJ Wilcox

Regarding B2B advertising – If I were to borrow an analogy from my guest, AJ Wilcox, LinkedIn advertising is a sniper shot, where other digital advertising platforms are shotgun blasts. If you want to target specific types of businesspeople or even people at a specific company, you’re going to want to get to know this episode’s guest.

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How Can We Improve Advertising Performance

How Can We Improve Advertising Performance

When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.

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Why Your Digital Marketing Efforts Fail

Why Your Digital Marketing Efforts Fail

There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.

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My Life-Altering Data Analytics Story

My Life-Altering Data Analytics Story

This is the story of how I ended up in a wheelchair and the resulting life-altering lessons I have had to learn about the value of being data-driven. Whether you think you are effectively gathering and using data, you think you don’t need to, or you’re not really sure you have the time or energy to wrap your head around the complexities – I implore you to listen to my story.

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