How many times have you thought you had the magic bullet in your marketing gun, but after taking the shot, it turned out the bullet was less magic and more ho-hum?
There’s a lot at stake when it comes to marketing. It can be expensive, tough to manage, make or break your reputation, and even impact staff in good and bad ways.
One of the primary reasons marketing projects fail is because of miscommunicated or misunderstood objectives. Learn to solve this problem.
Over 3,000 marketers were surveyed, and a whopping 87% said they did NOT think their results were very successful. I dire view of an avoidable issue.
In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.
Do I really need a blog? The short answer is, it would be ideal if you did have a blog. However, there may be other things you can do and spend your time or money on that would be more beneficial.
Today’s guest is one of those marketers that is both an undisputed expert and an authentic, approachable provider. His name is Andy Crestodina. A co-founder of Orbit Media Studios. Today we’re going to discuss website analytics and what to pay most attention to in your website analytics.
it is impossible to meet your goals or grow or even maintain your business if you don’t get the word out. Getting the word out – which requires both marketing and advertising – costs something.
Should I really be on social media? Now, this is a question that gets asked all the time. First of all, I want to make sure that I preface this answer by saying, if you do it on your own, it’s one thing, if you hire someone else to do it, there are other things to take into consideration.
Regarding B2B advertising – If I were to borrow an analogy from my guest, AJ Wilcox, LinkedIn advertising is a sniper shot, where other digital advertising platforms are shotgun blasts. If you want to target specific types of businesspeople or even people at a specific company, you’re going to want to get to know this episode’s guest.