Marketing strategy is the category where Small and Medium-sized Businesses will get the most bang for their buck. This is where you will hear about the latest technics you should paying attention to and where you will hear all kinds of concepts, processes, and stories that you can steal or use fr inspiration.
When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.
There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.
I am often asked how often a website should be redesigned. Of course, it depends on your situation but in this episode, I tell you how often and why your website should be redesigned, in general.
My guest, Kathy Steinberg, is Vice President specializing in research for public release at Harris Poll. She brings a ton of information in an easy-to-understand manner.
Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world’s most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses’ realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing.
It’s always fun to talk with Wayne Breitbarth. There’s nothing like being entertained while you learn how to improve your business. We talk recruitment, job searches, how to target and connect with your most desirable prospects.
The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.
When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here’s the answer.
The oft-quoted Oscar Wilde says, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” When you set out to do as your competitors, you lose your opportunity to stand out. News flash! Standing out is the whole point of marketing and advertising. In the best-case scenario, copying a competitor will leave you with mediocre results. The worst-case scenario will make you, the imitator, look foolish and perhaps even improve your competitor’s results.
I talk with and Karl Robe about the importance of an organization’s reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani.
It takes a long time to build a good reputation and just an instant to ruin it Listen in to hear from an expert on managing your reputation.
a whole new spin on marketing services
