If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000. The ultimate marketing BS detector.
THE Small Business Marketing Podcast
What’s New
Consumer’s Thoughts on Metaverse: What Busines Leaders Should Know Right Now
While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps.
The Hype-O-Meter 3000
If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000. The ultimate marketing BS detector.
The Guide to Marketing Success for SMB Leaders
The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition. It all starts with you regardless of your marketing experience.
Understanding How to Stand Out in Today’s Recruitment Marketing Arena
In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.
Building the Perfect Lead Generation System
You can build your own lead generation systems and you can hone them in such a way that they’ll be the best lead generation systems you have.
Why your not getting the leads you expect and what to do about it
If lead generation seems out of your hands and you’re at the mercy of 3rd party lead generators, OR if you think you have this whole lead generation thing licked, you need to listen to this episode.
Startups Post-COVID-19 w/ The Harris Poll
Director of Brand Strategy and Insights and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insights into how COVID has impacted Startups in relation to Innovation, Finance, and Talent.
Insights from Small Businesses on COVID Recovery with The Harris Poll
Harris Poll released a white paper called Onward and Upward: Insights from Small Businesses on the Road to Recovery. It covers a lot of ground focusing mostly on how SMBs managed to deal with the pandemic and how the pandemic has changed how we plan to do businesses going forward.
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Achieve Marketing and Sales Harmony
Sales and Marketing begrudgingly work together but wow! they are missing out. If you really want to sell more “stuff,” create an environment where Marketing and Sales work together to achieve amazing results.
Inbound Marketing Vs. Outbound Marketing is BS
The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises. Learn how to avoid missing out on marketing bliss.
Rent A Marketing Executive
Learn how to add a seasoned marketing executive to your team without the commitment or expense.
The Advantage of Radio with Bob Bellini
While there may not be a better platform for building brand product and event awareness, radio’s often overlooked in today’s misguided digital-first world.
Marketing Hype Kills Small Businesses
In marketing when things don’t go as we envisioned, there is a tendency to view the effort as a failure. The failure began long before you started seeing results.
Managing a Comprehensive Marketing Strategy
Instead of all of your marketing and advertising efforts working in concert, one effort by one specialist may inadvertently work against another specialist’s work and cause all efforts to fall short.
You’re Measuring the Wrong Things
All too often, marketers and businesses are looking at the wrong measurements. While measuring is always good, certain measurements mean very little without supporting data.
Simplify Marketing and Advertising
Marketing is like herding cats. Eventually, small businesses will settle for mediocrity or worse.
Emotions, Ego and Bias Can Kill your Marketing Results
Emotion, subjectivity, bias, ego, and pride can inadvertently ruin marketing projects. Even when a tactic or channel is not performing (after testing many variables), some companies are unwilling to pull the plug on their “darling” platforms.
Marketing Jargon Sucks: It’s costing you dearly
Most of the jargon used in today’s marketing is misleading or used incorrectly. It costs businesses dearly and contributes to 87% of marketers saying their results are not very successful.
Manage the “Shoot first. Aim later” mentality in today’s marketing
The marketing industry has crippled small businesses’ chances for success. Today’s marketing approaches like “shoot first, aim later” and “spray and pray” are common. Even if you have never heard of those cliches, they are the norm, and if they sound unorganized or careless, it’s because they are.
Define and Defend the Commander’s Intent
Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environment.
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