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THE Small Business Marketing Podcast

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Customer Experience with Ashton Henry

In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.

Customer Experience with Ashton Henry

Customer Experience with Ashton Henry

In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.

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Does My Company Need a Blog?

Does My Company Need a Blog?

Do I really need a blog? The short answer is, it would be ideal if you did have a blog. However, there may be other things you can do and spend your time or money on that would be more beneficial.

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Website Analytics with Andy Crestodina

Website Analytics with Andy Crestodina

Today’s guest is one of those marketers that is both an undisputed expert and an authentic, approachable provider. His name is Andy Crestodina. A co-founder of Orbit Media Studios. Today we’re going to discuss website analytics and what to pay most attention to in your website analytics.

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Marketing On a Shoestring Budget

Marketing On a Shoestring Budget

it is impossible to meet your goals or grow or even maintain your business if you don’t get the word out. Getting the word out – which requires both marketing and advertising – costs something.

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Should My Company Be On Social Media?

Should My Company Be On Social Media?

Should I really be on social media? Now, this is a question that gets asked all the time. First of all, I want to make sure that I preface this answer by saying, if you do it on your own, it’s one thing, if you hire someone else to do it, there are other things to take into consideration.

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The Best B2B Advertising Solution with AJ Wilcox

The Best B2B Advertising Solution with AJ Wilcox

Regarding B2B advertising – If I were to borrow an analogy from my guest, AJ Wilcox, LinkedIn advertising is a sniper shot, where other digital advertising platforms are shotgun blasts. If you want to target specific types of businesspeople or even people at a specific company, you’re going to want to get to know this episode’s guest.

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How Can We Improve Advertising Performance

How Can We Improve Advertising Performance

When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.

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Why Your Digital Marketing Efforts Fail

Why Your Digital Marketing Efforts Fail

There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.

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How Often Should Our Website be Redesigned

How Often Should Our Website be Redesigned

I am often asked how often a website should be redesigned. Of course, it depends on your situation but in this episode, I tell you how often and why your website should be redesigned, in general.

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Upcoming Episodes

  • Improve Marketing Success Rates by 87%
  • Clarifying Objectives to Guarantee Marketing Success
  • How to Reduce Marketing Costs and Get Better Results

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Small buisness marketing and business analytics