On today’s episode – We’ll tackle the challenge of multichannel marketing with limited resources.
Month: August 2021
Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI.
On today’s episode – We’ll refresh our memory on defining objectives in a fool-proof way, then we’ll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won’t have and it’s a real game-changer. This is the biggest step you can take to accurately measure ROI.
How to Integrate AI to Improve Your Business
How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we’ll examine AI-related decisions you’ll have to wrestle with, and from a leader’s perspective, I’ll explain how you can leverage AI to truly improve your business through marketing, no matter how marketing or tech-savvy you are.
Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You’ll Make More Money. Learn How.
One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money.
I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.
Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization
On today’s episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say?
Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way.
A Business Leaders’ Guide to Unusually Successful Marketing Strategies
Introducing a Smarter Approach to Marketing Strategies and Plans That Result in Measurable ROI
Consumer’s Thoughts on Metaverse: What Busines Leaders Should Know Right Now
While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps.
The Hype-O-Meter 3000
If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000. The ultimate marketing BS detector.
The Guide to Marketing Success for SMB Leaders
The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition. It all starts with you regardless of your marketing experience.
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