Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world’s most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses’ realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing.
THE Small Business Marketing Podcast
What’s New
Robert Rose on Content Marketing
Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world’s most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses’ realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing.
LinkedIn Expert Wayne Breitbarth
It’s always fun to talk with Wayne Breitbarth. There’s nothing like being entertained while you learn how to improve your business. We talk recruitment, job searches, how to target and connect with your most desirable prospects.
Jingles That Made and Saved Brands
The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.
Website Design and Development with Ansley Fones
If you’re in the market for a website, a redesign, or you need to re-energize your passion for your company’s website, you owe it to yourself to hang out for a bit and get to know Ansley Fones, owner of AnsleyFones.com. If you have seen the Netflix series Get Organized with The Home Edit, you might be familiar with her work as the designer and developer of their website.
Today’s Marketing – What Works and What Doesn’t
When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here’s the answer.
Quickie – 10 Minutes to Better Rankings on Google
A page one ranking in Google is the Holy Grail of online marketing. Optimizing your website and content to improve search engine rankings is called SEO or Search Engine Optimization. This episode is a quickie. Learn what you need to know to do the work yourself or to drive your marketing team to success, in less than 10 minutes.
Quickie: Don’t Do This If You Want To Succeed at Marketing
The oft-quoted Oscar Wilde says, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” When you set out to do as your competitors, you lose your opportunity to stand out. News flash! Standing out is the whole point of marketing and advertising. In the best-case scenario, copying a competitor will leave you with mediocre results. The worst-case scenario will make you, the imitator, look foolish and perhaps even improve your competitor’s results.
Reputation Management with Karl Robe
I talk with and Karl Robe about the importance of an organization’s reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani.
It takes a long time to build a good reputation and just an instant to ruin it Listen in to hear from an expert on managing your reputation.
The One Thing Small Businesses Need To Know To Succeed At Marketing
If you want your marketing efforts to matter every single time – listen to this episode. Whether you’re trying to market your small business or you think you might be the one selling the garbage there is a solution and you only need to know one thing.
How to Find Honest and Exceptional Marketing Help
There comes a time in every company’s life cycle that they need to find a good marketing firm. Maybe you’re just starting out. Maybe you’re current firm isn’t cutting it anymore. Whatever the case might be, you can learn to weed out the BS and get results.
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