Harris Poll released a white paper called Onward and Upward: Insights from Small Businesses on the Road to Recovery. It covers a lot of ground focusing mostly on how SMBs managed to deal with the pandemic and how the pandemic has changed how we plan to do businesses going forward.
THE Small Business Marketing Podcast
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Insights from Small Businesses on COVID Recovery with The Harris Poll
Harris Poll released a white paper called Onward and Upward: Insights from Small Businesses on the Road to Recovery. It covers a lot of ground focusing mostly on how SMBs managed to deal with the pandemic and how the pandemic has changed how we plan to do businesses going forward.
Achieve Marketing and Sales Harmony
Sales and Marketing begrudgingly work together but wow! they are missing out. If you really want to sell more “stuff,” create an environment where Marketing and Sales work together to achieve amazing results.
Inbound Marketing Vs. Outbound Marketing is BS
The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises. Learn how to avoid missing out on marketing bliss.
Rent A Marketing Executive
Learn how to add a seasoned marketing executive to your team without the commitment or expense.
The Advantage of Radio with Bob Bellini
While there may not be a better platform for building brand product and event awareness, radio’s often overlooked in today’s misguided digital-first world.
Marketing Hype Kills Small Businesses
In marketing when things don’t go as we envisioned, there is a tendency to view the effort as a failure. The failure began long before you started seeing results.
Managing a Comprehensive Marketing Strategy
Instead of all of your marketing and advertising efforts working in concert, one effort by one specialist may inadvertently work against another specialist’s work and cause all efforts to fall short.
You’re Measuring the Wrong Things
All too often, marketers and businesses are looking at the wrong measurements. While measuring is always good, certain measurements mean very little without supporting data.
Simplify Marketing and Advertising
Marketing is like herding cats. Eventually, small businesses will settle for mediocrity or worse.
Emotions, Ego and Bias Can Kill your Marketing Results
Emotion, subjectivity, bias, ego, and pride can inadvertently ruin marketing projects. Even when a tactic or channel is not performing (after testing many variables), some companies are unwilling to pull the plug on their “darling” platforms.
Marketing Jargon Sucks: It’s costing you dearly
Most of the jargon used in today’s marketing is misleading or used incorrectly. It costs businesses dearly and contributes to 87% of marketers saying their results are not very successful.
Manage the “Shoot first. Aim later” mentality in today’s marketing
The marketing industry has crippled small businesses’ chances for success. Today’s marketing approaches like “shoot first, aim later” and “spray and pray” are common. Even if you have never heard of those cliches, they are the norm, and if they sound unorganized or careless, it’s because they are.
Define and Defend the Commander’s Intent
Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environment.
Everybody Thinks They Are a Marketer and It’s Killing You
There are very few certainties in life, but one thing that is certain is that in every marketing project, someone who can influence a marketing project will believe they have the answers despite having no real marketing experience.
Avoiding the Inherent Conflict of Interest Between Marketing Agencies and Your Business
The rarely discussed but often destructive conflict of interest between marketers and businesses that buy marketing services is probably the biggest culprit for inefficiency and wasted money. Marketing companies can sell only the services they offer.
Get Faster Results From Your Marketing
How many times have you thought you had the magic bullet in your marketing gun, but after taking the shot, it turned out the bullet was less magic and more ho-hum?
How to Reduce Marketing Costs and Get Better Results
There’s a lot at stake when it comes to marketing. It can be expensive, tough to manage, make or break your reputation, and even impact staff in good and bad ways.
Clarifying Objectives to Guarantee Marketing Success
One of the primary reasons marketing projects fail is because of miscommunicated or misunderstood objectives. Learn to solve this problem.
Improve Marketing Success Rates by 87%
Over 3,000 marketers were surveyed, and a whopping 87% said they did NOT think their results were very successful. I dire view of an avoidable issue.
Customer Experience with Ashton Henry
In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.
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