Regarding B2B advertising – If I were to borrow an analogy from my guest, AJ Wilcox, LinkedIn advertising is a sniper shot, where other digital advertising platforms are shotgun blasts. If you want to target specific types of businesspeople or even people at a specific company, you’re going to want to get to know this episode’s guest.
When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.
There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.