If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000. The ultimate marketing BS detector.
Quickie
How about a quickie? Episodes in this category are short and sweet. Set your podcast player up to this category and let it roll. You’ll get more out of 5 minutes from these episodes than you will from your first love.
Fast and deeply satisfying marketing advice.
Does My Company Need a Blog?
Do I really need a blog? The short answer is, it would be ideal if you did have a blog. However, there may be other things you can do and spend your time or money on that would be more beneficial.
Should My Company Be On Social Media?
Should I really be on social media? Now, this is a question that gets asked all the time. First of all, I want to make sure that I preface this answer by saying, if you do it on your own, it’s one thing, if you hire someone else to do it, there are other things to take into consideration.
How Can We Improve Advertising Performance
When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.
How Often Should Our Website be Redesigned
I am often asked how often a website should be redesigned. Of course, it depends on your situation but in this episode, I tell you how often and why your website should be redesigned, in general.
Today’s Marketing – What Works and What Doesn’t
When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here’s the answer.
Quickie – 10 Minutes to Better Rankings on Google
A page one ranking in Google is the Holy Grail of online marketing. Optimizing your website and content to improve search engine rankings is called SEO or Search Engine Optimization. This episode is a quickie. Learn what you need to know to do the work yourself or to drive your marketing team to success, in less than 10 minutes.
Quickie: Don’t Do This If You Want To Succeed at Marketing
The oft-quoted Oscar Wilde says, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” When you set out to do as your competitors, you lose your opportunity to stand out. News flash! Standing out is the whole point of marketing and advertising. In the best-case scenario, copying a competitor will leave you with mediocre results. The worst-case scenario will make you, the imitator, look foolish and perhaps even improve your competitor’s results.
What’s This All About?
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.
Listen Anywhere
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