The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition. It all starts with you regardless of your marketing experience.
Sales and Marketing begrudgingly work together but wow! they are missing out. If you really want to sell more “stuff,” create an environment where Marketing and Sales work together to achieve amazing results.
The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises. Learn how to avoid missing out on marketing bliss.
Learn how to add a seasoned marketing executive to your team without the commitment or expense.
In marketing when things don’t go as we envisioned, there is a tendency to view the effort as a failure. The failure began long before you started seeing results.
Instead of all of your marketing and advertising efforts working in concert, one effort by one specialist may inadvertently work against another specialist’s work and cause all efforts to fall short.
All too often, marketers and businesses are looking at the wrong measurements. While measuring is always good, certain measurements mean very little without supporting data.
Marketing is like herding cats. Eventually, small businesses will settle for mediocrity or worse.
Emotion, subjectivity, bias, ego, and pride can inadvertently ruin marketing projects. Even when a tactic or channel is not performing (after testing many variables), some companies are unwilling to pull the plug on their “darling” platforms.
The marketing industry has crippled small businesses’ chances for success. Today’s marketing approaches like “shoot first, aim later” and “spray and pray” are common. Even if you have never heard of those cliches, they are the norm, and if they sound unorganized or careless, it’s because they are.