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Emotions, Ego and Bias Can Kill your Marketing Results

In this episode...

Learn to untangle egos, biases, and emotions that get in the way of successful marketing.

Emotion, subjectivity, bias, ego, and pride can inadvertently ruin marketing projects. Even when a tactic or channel is not performing (after testing many variables), some companies are unwilling to pull the plug on their “darling” platforms. Worse yet, marketers can show or even believe these tactics provide value when they are costing valuable time and money and bringing nothing to the table.

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