When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.
Video is one of the most compelling platforms to tell a story. From big-time productions to smartphone productions, we will explore the best uses and the best way to make the most out of video marketing.
Why Your Digital Marketing Efforts Fail
There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.
Jingles That Made and Saved Brands
The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.
What’s This All About?
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.