The marketing industry has crippled small businesses’ chances for success. Today’s marketing approaches like “shoot first, aim later” and “spray and pray” are common. Even if you have never heard of those cliches, they are the norm, and if they sound unorganized or careless, it’s because they are.
In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.