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Manage the “Shoot first. Aim later” mentality in today’s marketing

In this episode...


Manage your budget with knowledge and patience to realize faster, more successful marketing results.

Learn how to take one or two extra steps that will result in getting better outcomes, saving money, and getting the results you want in less time than leaping before you look.

The marketing industry has crippled small businesses’ chances for success. Today’s marketing approaches like “shoot first, aim later” and “spray and pray” are common. Even if you have never heard of those cliches, they are the norm, and if they sound unorganized or careless, it’s because they are. Companies with larger marketing budgets may not notice how inefficient and costly these approaches can be. However, companies with smaller budgets will struggle to stay the course and will be robbed of their chances for success.

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