There are very few certainties in life, but one thing that is certain is that in every marketing project, someone who can influence a marketing project will believe they have the answers despite having no real marketing experience.
The rarely discussed but often destructive conflict of interest between marketers and businesses that buy marketing services is probably the biggest culprit for inefficiency and wasted money. Marketing companies can sell only the services they offer.
One of the primary reasons marketing projects fail is because of miscommunicated or misunderstood objectives. Learn to solve this problem.
Over 3,000 marketers were surveyed, and a whopping 87% said they did NOT think their results were very successful. I dire view of an avoidable issue.
If you’re in the market for a website, a redesign, or you need to re-energize your passion for your company’s website, you owe it to yourself to hang out for a bit and get to know Ansley Fones, owner of AnsleyFones.com. If you have seen the Netflix series Get Organized with The Home Edit, you might be familiar with her work as the designer and developer of their website.
The oft-quoted Oscar Wilde says, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” When you set out to do as your competitors, you lose your opportunity to stand out. News flash! Standing out is the whole point of marketing and advertising. In the best-case scenario, copying a competitor will leave you with mediocre results. The worst-case scenario will make you, the imitator, look foolish and perhaps even improve your competitor’s results.
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.