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Content Marketing

Does My Company Need a Blog?

Does My Company Need a Blog?

Do I really need a blog? The short answer is, it would be ideal if you did have a blog. However, there may be other things you can do and spend your time or money on that would be more beneficial.

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Website Analytics with Andy Crestodina

Website Analytics with Andy Crestodina

Today’s guest is one of those marketers that is both an undisputed expert and an authentic, approachable provider. His name is Andy Crestodina. A co-founder of Orbit Media Studios. Today we’re going to discuss website analytics and what to pay most attention to in your website analytics.

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How Can We Improve Advertising Performance

How Can We Improve Advertising Performance

When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.

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Why Your Digital Marketing Efforts Fail

Why Your Digital Marketing Efforts Fail

There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.

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Robert Rose on Content Marketing

Robert Rose on Content Marketing

Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world’s most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses’ realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing.

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Small buisness marketing and business analytics