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Brand

Ahh… Brand. There are more misconceptions about Brand, branding, or being “on brand” than just about any other term in marketing. The understanding of Brand is both over-complicated and over-simplified. Get a real understanding of “Brand” by listening to these episodes.

Customer Experience with Ashton Henry

Customer Experience with Ashton Henry

In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.

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Jingles That Made and Saved Brands

Jingles That Made and Saved Brands

The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.

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Reputation Management with Karl Robe

Reputation Management with Karl Robe

I talk with and Karl Robe about the importance of an organization’s reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani.
It takes a long time to build a good reputation and just an instant to ruin it Listen in to hear from an expert on managing your reputation.

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What’s This All About?

The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.

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Upcoming Episodes

  • Improve Marketing Success Rates by 87%
  • Clarifying Objectives to Guarantee Marketing Success
  • How to Reduce Marketing Costs and Get Better Results

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Small buisness marketing and business analytics