In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.
Ahh… Brand. There are more misconceptions about Brand, branding, or being “on brand” than just about any other term in marketing. The understanding of Brand is both over-complicated and over-simplified. Get a real understanding of “Brand” by listening to these episodes.
Startups Post-COVID-19 w/ The Harris Poll
Director of Brand Strategy and Insights and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insights into how COVID has impacted Startups in relation to Innovation, Finance, and Talent.
Insights from Small Businesses on COVID Recovery with The Harris Poll
Harris Poll released a white paper called Onward and Upward: Insights from Small Businesses on the Road to Recovery. It covers a lot of ground focusing mostly on how SMBs managed to deal with the pandemic and how the pandemic has changed how we plan to do businesses going forward.
The Advantage of Radio with Bob Bellini
While there may not be a better platform for building brand product and event awareness, radio’s often overlooked in today’s misguided digital-first world.
Customer Experience with Ashton Henry
In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.
Jingles That Made and Saved Brands
The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.
Reputation Management with Karl Robe
I talk with and Karl Robe about the importance of an organization’s reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani.
It takes a long time to build a good reputation and just an instant to ruin it Listen in to hear from an expert on managing your reputation.
How to Find Honest and Exceptional Marketing Help
There comes a time in every company’s life cycle that they need to find a good marketing firm. Maybe you’re just starting out. Maybe you’re current firm isn’t cutting it anymore. Whatever the case might be, you can learn to weed out the BS and get results.
The Uber-Important Difference Between Marketing and Advertising
One particular problem in the Marketing industry is the confusion between what Marketing is and what advertising is. We’re all guilty of using the terms interchangeably. But there is a huge difference between marketing and advertising.
What’s This All About?
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.