Ahh… Brand. There are more misconceptions about Brand, branding, or being “on brand” than just about any other term in marketing. The understanding of Brand is both over-complicated and over-simplified. Get a real understanding of “Brand” by listening to these episodes.
The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.
I talk with and Karl Robe about the importance of an organization’s reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani.
It takes a long time to build a good reputation and just an instant to ruin it Listen in to hear from an expert on managing your reputation.
There comes a time in every company’s life cycle that they need to find a good marketing firm. Maybe you’re just starting out. Maybe you’re current firm isn’t cutting it anymore. Whatever the case might be, you can learn to weed out the BS and get results.
One particular problem in the Marketing industry is the confusion between what Marketing is and what advertising is. We’re all guilty of using the terms interchangeably. But there is a huge difference between marketing and advertising.
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.
