There comes a time in every company’s life cycle that they need to find a good marketing firm. Maybe you’re just starting out. Maybe you’re current firm isn’t cutting it anymore. Whatever the case might be, you can learn to weed out the BS and get results.
Brand
Ahh… Brand. There are more misconceptions about Brand, branding, or being “on brand” than just about any other term in marketing. The understanding of Brand is both over-complicated and over-simplified. Get a real understanding of “Brand” by listening to these episodes.
The Uber-Important Difference Between Marketing and Advertising
One particular problem in the Marketing industry is the confusion between what Marketing is and what advertising is. We’re all guilty of using the terms interchangeably. But there is a huge difference between marketing and advertising.
What’s this all about?
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.
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