Reputation Management with Karl Robe

In this episode...

In this episode, I talk with and Karl Robe about the importance of an organization’s reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani.

It takes a long time to build a good reputation and just an instant to ruin it Listen in to hear from an expert on managing your reputation.

“You can do everything in your power to try and create that reputation and manage the reputation and repair it when it’s damaged. But it is a never-ending process that you have to manage and cultivate. Otherwise, your brand or your reputation becomes what it is that others say it is.”

~ Karl Robe

“There are those rare situations where it’s [brand is] not an effort. It’s not a calculated building of a brand as much as it is just who you are.”

~ Cale Guin

“If you don’t say it, it can’t be used against you in a court of law. We’ve all heard that, right? Well, that’s true. But if you say nothing in the court of public opinion, you may be out of business before the Court of Law renders its opinion…”

~ Karl Robe

Expert: Karl Robe

Bio:

Karl Robe founded Karl James & Company in 1999 based on one belief: above all else, credibility moves people. For 20-plus years, he has crafted campaigns to reach influential audiences of global, national, state and local clients. He has coached and counseled c-level executives from multi-national companies to start-ups in marketing, branding, public affairs, issues management and leadership communications. As an author, presenter and coach on a multitude of communications topics, his insights have appeared in Wisconsin Lawyer, Wisconsin Institute of CPAs, The Strategist, Crisis Manager, Law Journal and numerous other venues. Karl achieved an Accreditation in Public Relations (APR), certifying a candidate’s knowledge of public relations practice, communications theory, management science and ethics.

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