Learn how to add a seasoned marketing executive to your team without the commitment or expense.
The rarely discussed but often destructive conflict of interest between marketers and businesses that buy marketing services is probably the biggest culprit for inefficiency and wasted money. Marketing companies can sell only the services they offer.
How many times have you thought you had the magic bullet in your marketing gun, but after taking the shot, it turned out the bullet was less magic and more ho-hum?
There’s a lot at stake when it comes to marketing. It can be expensive, tough to manage, make or break your reputation, and even impact staff in good and bad ways.
One of the primary reasons marketing projects fail is because of miscommunicated or misunderstood objectives. Learn to solve this problem.
it is impossible to meet your goals or grow or even maintain your business if you don’t get the word out. Getting the word out – which requires both marketing and advertising – costs something.