Managing a Comprehensive Marketing Strategy

When businesses manage marketing on their own, wrangling all the specialists you may need (Social Media, PPC, Content, Display, Website, TV, Radio…) is like herding cats. An even bigger problem is created when all the efforts are not focused on achieving the same goal, using the same standards. Instead of all of your marketing and advertising efforts working in concert, one effort by one specialist may inadvertently work against another specialist’s work and cause all efforts to fall short.