A very prominent company that sells marketing automation published an article on Inbound Marketing Vs. Outbound Marketing. In the article, the author attempts to show readers how to transition from Outbound Marketing (traditional) to Inbound Marketing (digital) and describes why Outbound is less attractive than Inbound. The premise is flawed and shows a complete lack of understanding related to marketing.
In this episode...
Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and Outbound are not against one another. In fact, they work beautifully together when the situation arises.
Learn how to avoid missing out on marketing bliss.