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The Best B2B Advertising Solution with AJ Wilcox

In this episode...


Meet LinkedIn Advertising expert, AJ Wilcox and answers to these questions and more

  • Why LinkedIn over other platforms such as Facebook, Google Ads, Bing, etc.?
  • How can you control your budget on LinkedIn?
  • What made your successful projects so successful?
  • Why should someone use a service like yours over those competing with you?

When it comes to B2B marketing and networking, LinkedIn is the place to be. Like many social media platforms, it can be tough to find your way to consistent success. If I were to borrow an analogy from my guest, AJ Wilcox, LinkedIn advertising is a sniper shot, where other digital advertising platforms are shotgun blasts. If you want to target specific types of businesspeople or even people at a specific company, you’re going to want to get to know this episode’s guest.

[Transcript]

Expert: AJ Wilcox
Bio:

When AJ Wilcox began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to business (B2B) advertisers as he built and scaled the largest enterprise ad accounts. AJ was so passionate about the results he was seeing, he left his job to start B2Linked in 2014.

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