When it comes to B2B marketing and networking, LinkedIn is the place to be. Like many social media platforms, it can be tough to find your way to consistent success. If I were to borrow an analogy from my guest, AJ Wilcox, LinkedIn advertising is a sniper shot, where other digital advertising platforms are shotgun blasts. If you want to target specific types of businesspeople or even people at a specific company, you’re going to want to get to know this episode’s guest.
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