One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money.
I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.
