We’ll talk to an entrepreneur that went from burnt-out yoga studio owner to become “The Mother Trucker” – Hope Zvara
SMB Marketing Trends for 2025: Dominate Digital with AI, Visual Storytelling, and Personalized Experiences
SMB Marketing Trends for 2025: A Guide for Forward-Thinking Leaders. Dominate the Digital Landscape with AI, Visual Storytelling, and Personalized Experiences
Customer Behavior Analysis: The Ultimate and Easy Guide for SMBs
In this episode, we’ll dive into one of the toughest marketing disciplines to get a handle on customer behavior.
Affordable Marketing Solutions: Michelin Star Marketing on a Ramen Noodle Budget
On today’s episode – I am gonna get real-real talking about Affordable Marketing Solutions, not just in theory, but in practice.
Unlocking Marketing Success: The 5 Marketing Secrets Every SMB Leader Should Know
An SMB Leader’s Super Power – Content Marketing: Why You need It, Examples and How to Get it Done
On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it is outsourced, how do create the right content and create it well. I...
Competing for Top Talent: A Strategic Approach to Talent Acquisition and Operational Performance for SMBs
For SMBs to succeed in today’s competitive talent market, agility is essential. By offering a compelling value proposition that emphasizes influence, impact, and growth opportunities, SMBs can attract top talent without having to match the salaries of Fortune 100 companies. Additionally, optimizing the hiring process for speed and clarity, while fostering a high-performance culture, can set SMBs apart from the competition.
Spend Less on Marketing and Make More Money. What the Marketing Industry is not Telling SMBs About Balancing Their Marketing Resources.
On todays episode I am playing the role of the magician giving away all the secrets – except I am a marketer telling what the marketing industry doesn’t want you to know.
Is Social Media Harming Your Business? The Keys to Understanding Today’s Most Misunderstood Marketing Tool.
In this episode – Social media is one of the most misunderstood marketing channels.
Drive Business Transformation: Essential Steps to Become Data-Driven and Minimize Risk!
Improved revenue and customer satisfaction while reducing risk are some of the hallmarks of data-driven companies.
Multichannel Marketing Success for SMB Leaders – Essential Actions Every SMB Leader Must Take!
On today’s episode – We’ll tackle the challenge of multichannel marketing with limited resources.
Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI.
On today’s episode – We’ll refresh our memory on defining objectives in a fool-proof way, then we’ll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won’t have and it’s a real game-changer. This is the biggest step you can take to accurately measure ROI.
How to Integrate AI to Improve Your Business
How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we’ll examine AI-related decisions you’ll have to wrestle with, and from a leader’s perspective, I’ll explain how you can leverage AI to truly improve your business through marketing, no matter how marketing or tech-savvy you are.
Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You’ll Make More Money. Learn How.
One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money.
I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.
Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization
On today’s episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say?
Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way.
A Business Leaders’ Guide to Unusually Successful Marketing Strategies
Introducing a Smarter Approach to Marketing Strategies and Plans That Result in Measurable ROI
Consumer’s Thoughts on Metaverse: What Busines Leaders Should Know Right Now
While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps.
The Hype-O-Meter 3000
If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000. The ultimate marketing BS detector.
The Guide to Marketing Success for SMB Leaders
The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition. It all starts with you regardless of your marketing experience.
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