When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here’s the answer.
Marketing Strategy
Marketing strategy is the category where Small and Medium-sized Businesses will get the most bang for their buck. This is where you will hear about the latest technics you should paying attention to and where you will hear all kinds of concepts, processes, and stories that you can steal or use fr inspiration.
Quickie: Don’t Do This If You Want To Succeed at Marketing
The oft-quoted Oscar Wilde says, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” When you set out to do as your competitors, you lose your opportunity to stand out. News flash! Standing out is the whole point of marketing and advertising. In the best-case scenario, copying a competitor will leave you with mediocre results. The worst-case scenario will make you, the imitator, look foolish and perhaps even improve your competitor’s results.
Reputation Management with Karl Robe
I talk with and Karl Robe about the importance of an organization’s reputation. We talk about reputation masters like Warren Buffet and JJ Watt and reputation disasters like Chik-fil-A and Rudy Giuliani.
It takes a long time to build a good reputation and just an instant to ruin it Listen in to hear from an expert on managing your reputation.
The One Thing Small Businesses Need To Know To Succeed At Marketing
If you want your marketing efforts to matter every single time – listen to this episode. Whether you’re trying to market your small business or you think you might be the one selling the garbage there is a solution and you only need to know one thing.
How to Find Honest and Exceptional Marketing Help
There comes a time in every company’s life cycle that they need to find a good marketing firm. Maybe you’re just starting out. Maybe you’re current firm isn’t cutting it anymore. Whatever the case might be, you can learn to weed out the BS and get results.
The Uber-Important Difference Between Marketing and Advertising
One particular problem in the Marketing industry is the confusion between what Marketing is and what advertising is. We’re all guilty of using the terms interchangeably. But there is a huge difference between marketing and advertising.
Social Media Marketing 101
The topic of social media is very complex. This episode is not the one answer to all of your social media questions. This episode intends to put things in perspective and increase your odds of succeeding with a realistic baseline of understanding what’s real and what’s not.
What’s This All About?
The goal of this program is to simplify marketing for SMBs (Small and Mid-Sized Businesses). You don’t the time, the money, or the patience to mess around. When it comes to marketing you’re sold a bunch of garbage that sounds great but rarely improves your business the way you expect. I’m here to put things in perspective.
Let’s Work Together
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a whole new spin on marketing services