When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.
There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.
I am often asked how often a website should be redesigned. Of course, it depends on your situation but in this episode, I tell you how often and why your website should be redesigned, in general.
My guest, Kathy Steinberg, is Vice President specializing in research for public release at Harris Poll. She brings a ton of information in an easy-to-understand manner.
This is the story of how I ended up in a wheelchair and the resulting life-altering lessons I have had to learn about the value of being data-driven. Whether you think you are effectively gathering and using data, you think you don’t need to, or you’re not really sure you have the time or energy to wrap your head around the complexities – I implore you to listen to my story.
Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world’s most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses’ realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing.
It’s always fun to talk with Wayne Breitbarth. There’s nothing like being entertained while you learn how to improve your business. We talk recruitment, job searches, how to target and connect with your most desirable prospects.
The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.
If you’re in the market for a website, a redesign, or you need to re-energize your passion for your company’s website, you owe it to yourself to hang out for a bit and get to know Ansley Fones, owner of AnsleyFones.com. If you have seen the Netflix series Get Organized with The Home Edit, you might be familiar with her work as the designer and developer of their website.
When it comes to marketing people are always asking me what works and what doesn’t work. They wanna know what’s hot! What should I do right now, Cale–what’s the big thing? Here’s the answer.
a whole new spin on marketing services