In marketing when things don’t go as we envisioned, there is a tendency to view the effort as a failure. The failure began long before you started seeing results.
Instead of all of your marketing and advertising efforts working in concert, one effort by one specialist may inadvertently work against another specialist’s work and cause all efforts to fall short.
All too often, marketers and businesses are looking at the wrong measurements. While measuring is always good, certain measurements mean very little without supporting data.
Marketing is like herding cats. Eventually, small businesses will settle for mediocrity or worse.
Emotion, subjectivity, bias, ego, and pride can inadvertently ruin marketing projects. Even when a tactic or channel is not performing (after testing many variables), some companies are unwilling to pull the plug on their “darling” platforms.
Most of the jargon used in today’s marketing is misleading or used incorrectly. It costs businesses dearly and contributes to 87% of marketers saying their results are not very successful.
The marketing industry has crippled small businesses’ chances for success. Today’s marketing approaches like “shoot first, aim later” and “spray and pray” are common. Even if you have never heard of those cliches, they are the norm, and if they sound unorganized or careless, it’s because they are.
Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environment.
There are very few certainties in life, but one thing that is certain is that in every marketing project, someone who can influence a marketing project will believe they have the answers despite having no real marketing experience.
The rarely discussed but often destructive conflict of interest between marketers and businesses that buy marketing services is probably the biggest culprit for inefficiency and wasted money. Marketing companies can sell only the services they offer.