Learn how to make sure your marketing team is aiming at the same target while simultaneously creating an unshakeable directive that creates an efficient, successful marketing environment.
There are very few certainties in life, but one thing that is certain is that in every marketing project, someone who can influence a marketing project will believe they have the answers despite having no real marketing experience.
The rarely discussed but often destructive conflict of interest between marketers and businesses that buy marketing services is probably the biggest culprit for inefficiency and wasted money. Marketing companies can sell only the services they offer.
How many times have you thought you had the magic bullet in your marketing gun, but after taking the shot, it turned out the bullet was less magic and more ho-hum?
There’s a lot at stake when it comes to marketing. It can be expensive, tough to manage, make or break your reputation, and even impact staff in good and bad ways.
One of the primary reasons marketing projects fail is because of miscommunicated or misunderstood objectives. Learn to solve this problem.
Over 3,000 marketers were surveyed, and a whopping 87% said they did NOT think their results were very successful. I dire view of an avoidable issue.
There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.
Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world’s most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses’ realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing.
If you want your marketing efforts to matter every single time – listen to this episode. Whether you’re trying to market your small business or you think you might be the one selling the garbage there is a solution and you only need to know one thing.