it is impossible to meet your goals or grow or even maintain your business if you don’t get the word out. Getting the word out – which requires both marketing and advertising – costs something.
Marketing Strategy
Marketing strategy is the category where Small and Medium-sized Businesses will get the most bang for their buck. This is where you will hear about the latest technics you should paying attention to and where you will hear all kinds of concepts, processes, and stories that you can steal or use fr inspiration.
Should My Company Be On Social Media?
Should I really be on social media? Now, this is a question that gets asked all the time. First of all, I want to make sure that I preface this answer by saying, if you do it on your own, it’s one thing, if you hire someone else to do it, there are other things to take into consideration.
The Best B2B Advertising Solution with AJ Wilcox
Regarding B2B advertising – If I were to borrow an analogy from my guest, AJ Wilcox, LinkedIn advertising is a sniper shot, where other digital advertising platforms are shotgun blasts. If you want to target specific types of businesspeople or even people at a specific company, you’re going to want to get to know this episode’s guest.
How Can We Improve Advertising Performance
When we ask, “How can we improve our marketing and advertising performance?” It is important to understand that Marketing and advertising and doing it well – and doing it well consistently requires a lot more time and effort than people want to imagine.
Why Your Digital Marketing Efforts Fail
There are all kinds of articles about poor performance in digital marketing and all kinds of marketing firms trying to debunk this random 90%+ fail rate. Why is it so tough to win the digital game? Hear how you can solve the problem in this episode.
How Often Should Our Website be Redesigned
I am often asked how often a website should be redesigned. Of course, it depends on your situation but in this episode, I tell you how often and why your website should be redesigned, in general.
Market Research with Kathy Steinberg of Harris Poll
My guest, Kathy Steinberg, is Vice President specializing in research for public release at Harris Poll. She brings a ton of information in an easy-to-understand manner.
Robert Rose on Content Marketing
Today, my guest is a legitimate expert on Content Marketing who has worked with some of the world’s most recognizable brands. He agreed to sit down with me and discuss content marketing related to small businesses’ realities and challenges. Robert Rose is an executive at the Content Marketing Institute and an author of three books on Content marketing.
LinkedIn Expert Wayne Breitbarth
It’s always fun to talk with Wayne Breitbarth. There’s nothing like being entertained while you learn how to improve your business. We talk recruitment, job searches, how to target and connect with your most desirable prospects.
Jingles That Made and Saved Brands
The idea of putting lists together on the internet is, well… not new. In fact, one could argue that the Internet, from Google or Bing’s perspective, is a list of lists. It’s easy content. However, when you love ads as I do or love the psychology that goes into what makes a good ad or a memorable ad, this list of memorable jingles has a bit more drama.
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